Pass the Bottle is a tremendously successful social-media program that rewards you for pairing wines with your friends.
Sign into Facebook, tell us who you’re drinking with, and we’ll recommend a wine that matches your friend’s personality – by scanning their Facebook posts for keywords. ‘Pass’ them a virtual bottle, and you get rewards.
The program was an instant hit with the Millennial target audience, who ‘passed the bottle’ more than 500,000 times.
Role: Creative DirectorAgency: Organic San Francisco