Nike.com homepage video (above) / Rich-media banner (below)
Nike challenged us to create a single interactive ad that would let users shop the entire Nike Women’s winter catalogue. (That’s a whole bunch of products, from sneakers to clothing and accessories.)
The resulting rich-media ad was so successful (generating 4X in revenue what it cost to produce) that we extended the idea into a video that ran on Nike.com’s homepage, as well as a retail version that aired in every NikeStore and NikeTown around the world.
New York Festival
Cannes Lions (shortlist) Role: Associate Creative DirectorAgency: Agency.com San Francisco