About Me

I’m a San Francisco-based integrated creative director with eighteen years’ experience in both digital and traditional advertising. I’ve worked at some of the world’s finest agencies. I’ve led the creation of highly-awarded campaigns for iconic global brands. And I’ve answered questions like, ‘Can you take the joke out, but still keep it funny?

Outside of work, you’ll find me teaching people how to fly airplanes (see above) and exploring the great American West from the air.

Experience

Partner, Creative Director • Factor
May 2012 – present
Co-founded Factor, a creative shop delivering highly-effective digital campaigns, videos, and brand identity work for a client roster including Constellation Brands, Playnomics, Highfive, and Fidelis Education.

Creative Director • Organic
Jan 2010 – May 2012
Led the creation of digital and print campaigns for Bank of America, Hilton Worldwide, Constellation Brands, Walmart, and more. Led successful new-business pitches, managed creative teams of 20+ people, and won more than a few rounds of interoffice Nerf Dart Wars.

Associate Creative Director • Organic
July 2009 – Jan 2010
Led the creation of digital campaigns for Chrysler and Bank of America. Contributed to successful new-business pitches. Drank far too much coffee.

Associate Creative Director • Agency.com
Aug 2007 – May 2009
Led the creation of digital and TV campaigns for Nike, eBay, and Ask.com, including the most successful digital ad campaign Ask.com had ever run. Led and won multiple pitches, and helped manage a diverse creative staff.

Associate Creative Director/ Sr. Creative Manager • Ubisoft Entertainment
Aug 2004 – Aug 2007
Created TV, print, digital, and retail campaigns for the world’s second-largest videogame publisher. Finest accomplishment: beating the stuffing out of my colleagues in Ghost Recon: Advanced Warfighter.

Senior Copywriter • Antec
June 2003 – July 2004
Crafted ad campaigns, brand identity, and retail efforts for a leading consumer electronics manufacturer. Some of my ads made people laugh till it hurt. Or so they told me.

Director of Creative & Cable Marketing • Wink Communications
March 1999 – June 2003
Wink was America’s first interactive-TV developer. I led the creation of consumer acquisition campaigns that grew Wink’s customer base from just 2,000 to over 6 million households. Sadly, Wink fell victim to the dot-com collapse. America wasn’t yet ready for truly interactive television.

Account Executive • Foote, Cone, & Belding Advertising
Aug 1997 – March 1999
Managed the daily operations of the MTV and Sega accounts, and finagled my way into writing MTV’s first interactive-TV ad campaign. Which was much more fun than writing contact reports.

Account Manager • Ogilvy & Mather Advertising
March 1996 – July 1997
Started my advertising career as an account executive on Kimberly-Clark, Kraft Foods, and Unilever. Somehow, I talked the ECD into letting me write Kimberly-Clark’s very first website. The client loved it, and my career as a creative began.

Education

London School of Economics & Political Science, University of London
M.A., Media & Communications – 1996
Graduated with honors.

Princeton University
B.A., Woodrow Wilson School of Public & International Affairs – 1994
Graduated with honors.

Fun

FAA-certified Airline Transport Pilot & Certified Flight Instructor (Multi-engine, Instrument, Single-Engine).
Type-rated (SIC) on the Challenger 300 aircraft.

One Show
One Club Creative Showcase
New York Festival
Cannes Lions (shortlist)
Golden Trailer Awards
Telly Awards
Videogame Marketing Awards
Ad:Tech Awards
IAC Awards
Horizon Interactive Awards
Magazine Publishers’ Association Awards

"He is highly passionate and creative, while keenly understanding business objectives to meet and solve.""

− Marc Berger, Constellation Brands (client)

"He consistently inspires the team to do better - he's a great problem solver, and one of the rare creative directors who excels in big picture thinking and cares about the small details. "

− Laura Lee (Group Director, Client Services @ Organic)

"He's a creative thinker with TONS of out of the box ideas, ready to push a project to the limit. He knows what it takes to dive deeply in to a given project and submerge himself within that product's target culture and demographic. "

− Scott Hayman (Managing Partner, Executive Creative Director @ Hammer Creative)

"I was always impressed by the wealth of creative solutions he brought to bear on communications challenges. His fresh approach resulted in creative that was always distinctive, compelling, and on-point."

− Karen Conroe (Director of Marketing @ Ubisoft Entertainment)

"He has true passion for the work – he really digs in and wants to experience client products, services and brands. He partners with his team to provide creative recommendations that the team can stand behind and fight for. He's one of the best presenters I've ever seen and he wins over partner agency teams and clients with ease."

− Lisa Yamamura (Group Director, Client Services @ Organic)